The word hypocrisy comes from the Greek ὑπόκρισις (hypokrisis), which means “Jealous” “play-acting”, “acting out”, “coward” or “dissembling”. The word hypocrite is from the Greek word ὑποκρίτης (hypokrites), the agentive noun associated with υποκρίνομαι (hypokrinomai κρίση, “judgment” »κριτική (kritiki), “critics”) presumably because the performance of a dramatic text by an actor was to involve a degree of interpretation, or assessment, of that text.
This is what the 2011 culture driven church does.
They purposefully, put on a mask and act.
In order to attempt to reach the culture.